About Right Choice Living
We are a home care provider registered with the Care Quality Commission to deliver personal care in people's own homes. Our office is in Quinton, Birmingham, and we work across the West Midlands and West Yorkshire.
Our Story
Right Choice Living was established by a team of dedicated professionals with over a decade of combined frontline experience in the health and social care sector. Throughout our careers, we have seen first-hand what truly exceptional, person-centred care looks like—and, just as importantly, the consequences when care is shaped by organisational convenience rather than individual needs.
These insights inspired us to create a provider built on a different foundation.
At Right Choice Living, we deliver care that is genuinely centred around the individual. We prioritise continuity by matching people with familiar carers whenever possible, arranging visits at times that align with personal routines and preferences, and ensuring our care professionals have the time needed to offer meaningful support. Our focus is not simply on completing tasks, but on building trusted relationships that promote wellbeing, independence, and dignity.
Our philosophy is simple: quality care is personal, compassionate, and delivered with respect, dignity, and the time it truly deserves.
What person-centred actually means here
It is an overused phrase, so here is what we mean by it.
- We ask how someone likes their tea before we ask about their care needs
- We write the care plan with the person, not about them
- We tell you which carer is coming, and do not change it without asking
- If something is not working we would rather hear it in week one than after a year
Our values
- Person-centred care. Everyone is an individual with their own preferences, values and needs.
- Respect and dignity. Compassion and empathy in every interaction, including the undignified moments.
- Safety and reliability. Care that is well-coordinated and turns up when we said it would — and a phone call when it cannot.
- Empowerment. Supporting adults at risk to make their own choices and keep their independence wherever possible.
- Integrity. Honesty, transparency and accountability — including about what we cannot do.
Registered and regulated
Right Choice Living Limited is registered with the Care Quality Commission to provide personal care in people's own homes. Our provider ID is 1-23686595812, and you can read our record on the CQC website whenever you like.
Who comes to your door
Every carer we send is DBS-checked at enhanced level and reference-checked, and completes induction training before their first visit. We hold public liability and employers' liability insurance.
We have a written safeguarding policy and a complaints procedure — ask for either and we will send it to you. As a CQC-registered provider we are required to notify CQC of safeguarding concerns, and we do.
Talk to us
No obligation, no sales visit. If you are arranging care for the first time and do not know what to ask, that is the normal place to start — just call.
We cover the West Midlands and West Yorkshire. See the areas we cover.